Saturday, December 6, 2008

Depression Coming? How about some Campbell's Soup.

This is a Campbell's Soup magazine advertisement from December of 1929. Although the crash of 1929 was in October the full blown depression era was just beginning and would last through most of the 1930's. Interestingly the cost for a can of Campbell's Soup in 1929 was a whopping .12 Although that might not sound like much compared to today's cost of about 1.25 per can it is important to note that if you'd put that .12 in average DOW listed blue chip stocks at the time it would have become by now approximately $4.40
DOW 200 vs current DOW 8400 = 42x increase. So be thankful that Campbell's soup remains ... a bargain even in these troubled times.


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Hey there, author! Just finished reading your article on the Great Depression and the potential signs of another economic downturn. First off, let me say how much I appreciate your insights and historical perspective. It's always refreshing to read content that combines the past and the present in such a compelling way.

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I also found it heartening to see you wrap up the article with a message of hope and resilience. We've faced economic challenges before, and each time we've come out stronger. Your positive outlook was a nice touch, reminding us that even in the face of adversity, there's always a way forward. Thanks for sharing your thoughts and knowledge – your article was a great read, and I'll be looking forward to more of your insights in the future!

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It's fascinating to see how the value of money and investments has changed over time! Back in December 1929, a can of Charter Panorama Campbell's Soup cost just 12 cents. Despite the ongoing Great Depression, it's interesting to consider that if you had invested that 12 cents in DOW-listed blue chip stocks, it could now be worth about $4.40—showing a 42x increase

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